These advertisements, appropriately named “door hangers,” are a new and effective way companies are promoting their products and services, and have proved particularly successful when used by small, local businesses.
Most people are not well aware of the concept of these as a marketing tool. Today, people are more knowledgeable about internet-based technology, including advertising, and skip over the simpler forms of ad promotion. But like billboards along a highway, or the advertisements found throughout local magazines and newspapers, door hangers can be targeted to a specific area, which is perfect for a specific target audience. But door hangers go one step further: they require direct physical interaction from the potential client, even if they discard it.
Here are 5 additional advantages of door hangers for marketing promotion.
1. Small, local businesses can take advantage of the lower cost of printing these hangers and distribute them with minimal expense. Once a company has determined which area and door hanger distribution customers they intended to target they can quickly do so and attract clients. All in all, door hangers are an efficient and cost effective marketing strategy.
2. Door hangers, because they must hung door-to-door manually, allows the company to potentially interact with potential clients in person. If you use this marketing tool, you will gain opportunities to directly meet and make new contacts, and because people prefer personal interaction with the companies they work with, door hangers provide the perfect opportunity to make that personal connection that is the most successful to gaining and keeping a satisfied customer.
3. They can be individualized, even furthering the ability to pinpoint and target certain customers. Again, these tools are the only advertising strategy that requires physical interaction, so knowing who you will be targeting and personalizing it to appeal to them will encourage they keep your advertisement and think on it. Finding creative ways to make them attractive for your customers is most important way of attracting the attention of your future customers.
4. The hangers are unobtrusive, even though they are specifically placed in the way of the customer. Usually short and simple in their advertisement, they are easy to dispose of and therefore inoffensive.
5. Once again, ultimately the most important reason to utilize door hangers as a marketing tool is the required physical interaction the customer has with it. Entering one’s locked home or hotel room already means the customer is focusing on the door handle, and to then open it ensures the customer saw the door hanger and possibly came into contact with it; there is nothing more that could be done to try and place it in the customer’s way. Most people will remove it from the door simply for aesthetic purposes, and even if they decide to discard it, they will have at least been made to contemplate your advertisement.